The longer you wait, the harder it gets. ( The 40-Year-Old Virgin) There are 3.7 trillion fish in the ocean. Think of a tagline as a slogan for the film.
You need to condense your screenplay's concept, genre, story, characters, and plot to into just one to two sentences using just twenty-five to fifty words.Īnything below twenty-five words - with a few exceptions as you'll read below - is closer to a tagline, which is used as a marketing tool on posters and advertisements and is always written by the marketing staff of the producing studio, or a professional copywriter from an ad agency. Learning the art and craft of writing a logline is essential for screenwriters - but it's no easy task. When we say concept is everything, we're saying that your logline is your selling point. It's not about high concept or low concept, blockbuster or indie, this genre or that. What are the best movie loglines that screenwriters can study to learn how to craft loglines for their own screenplays?įor many movies in Hollywood, concept is everything.
